Amazon

re:Invent

AWS re:Invent underscores the pivotal role I played in leading my agency’s creative and marketing department to specialize in tradeshow displays and booth graphics, during a multi-year collaboration. Project highlights include my strategic contributions, including dynamic registration tracking, impactful booths for brand recognition, and the creation of a UX-optimized mobile app for event attendees. My creative leadership enabled my team to enhance the attendee experience of AWS re:Invent to drive higher event registrations and in-person engagement. Click “View Project” to learn more!

Microsoft

Build

Under my strategic leadership, Microsoft BUILD underwent a profound transformation, evolving into a premier conference that exemplifies technology and creativity. From modernizing the event’s branding and developing a comprehensive style guide to spearheading groundbreaking initiatives like an exclusive event-driven mobile app and designing distinctive promotional materials, my contributions elevated BUILD to the success we know today. The culmination of these achievements positioned Microsoft BUILD as a beacon of innovation within the tech industry. Click “View Project” to learn more!

Recuro

Health

As the Director of Marketing at Recuro Health, I oversee all aspects of our marketing efforts, managing a cross-functional team and driving campaigns reaching over 3 million customers. My role involves creating and optimizing 200,000+ monthly email touchpoints and promoting brand awareness through various channels such as SEO, social media, automated emails, press media communications, and PPC advertising. I provide creative direction and strategy, aligning design with marketing objectives, crafting PR campaigns, and overseeing project execution. Analyzing industry trends and consumer behavior, I develop comprehensive marketing strategies across digital channels, utilizing agile methodologies for effective project management. My focus on multi-channel campaigns involves ensuring brand consistency, defining the customer journey, and continuous optimization through A/B testing. Leveraging marketing analytics and market research, I use data-driven insights to enhance strategies and drive business success.

Microsoft

ImagineCup

Considered as the “Olympics of Technology” by computer science and engineering departments, ImagineCup is one of the top competitions Microsoft offers related to technology and software design. That’s why when I was first approached to lead a team that would help design this year’s conference branding – I was thrilled at the opportunity. My marketing leadership played an integral part in the success of ImagineCup’s event campaign – enhancing brand visibility, driving audience engagement, and contributing to a seamless and immersive event experience. Click “View Project” to learn more!

Iris

Wellness

As the Creative Director consulting Iris Wellness Center, my expertise in marketing and brand development was instrumental in orchestrating a successful brand launch. Through meticulous strategic planning, including market research and audience identification, I laid the groundwork for defining the brand’s core values and mission. Collaborating closely with web developers and designers, I ensured that the website not only reflected the established brand identity but also provided a seamless and engaging user experience, driving enhanced brand awareness and positive digital engagement. From shaping a cohesive brand identity to directing product marketing efforts and user experience design, my leadership set the stage for a transformative health journey for Iris Wellness Center.

Microsoft

Valkyrie

Valkyrie is a comprehensive project management tool built on the Microsoft Services platform which provides instant access to customer contracts, project workflows, and real-time document tracking. As the principal UX designer in charge of designing Valkyrie’s user interface, my goal was to raise the bar Microsoft.  As such, Valkyrie sets a new standard for executing business transactions quickly and easily thanks to my UX strategy, design, and development. Click “View Project” to learn more!

Satori

Aerial

Satori Aerial presented a unique challenge in a saturated market. Tasked with sculpting a compelling brand identity and effective product marketing, I orchestrated a comprehensive strategy that propelled Satori Aerial into major industry outlets. From crafting a seamless eCommerce platform to producing captivating drone videos, my marketing efforts not only elevated Satori Aerial’s online presence but also positioned it prominently among its active audience within a competitive landscape. Click “View Project” to learn more!

Rossignol

Medical

Rossignol Medical Center, dedicated to pediatric autism care, entrusted me to shape their online presence, presenting a unique opportunity to establish a fresh and compassionate brand identity. Ensuring HIPAA compliance, I developed a CMS site with patient-centric features, including new patient registration and online appointment booking. My strategic marketing initiatives resulted in 30% new patient registrations and a satisfaction score of over 92%, showcasing the crucial need for consistent branding and user-friendly interfaces in healthcare marketing. Click “View Project” to learn more!

Microsoft

MIX

Microsoft MIX experienced unparalleled success as I strategically crafted a distinctive brand identity through impactful event signage and meticulous print design, leaving an indelible mark on the vibrant Vegas landscape. By leveraging strategic email marketing, my team and I achieved record-breaking open rates and generated valuable sales leads, showcasing our commitment to maximizing ROI for Microsoft. These achievements collectively positioned Microsoft MIX as a benchmark in successful marketing events, with a cohesive brand presence, lasting audience engagement, and measurable impact on business objectives. Click “View Project” to learn more!

Gemalto

Security

In the campaign to fortify Gemalto’s standing in cloud security, I spearheaded a transformative digital marketing strategy, aligning with their goal of boosting lead conversion and solidifying adoption on Amazon’s AWS platform. Through a targeted marketing campaign, we achieved a 59% increase in click-through rates. A/B testing further underscored the “Wild West” theme’s success, with impressive statistics including a 61.4% email open rate and a 25% reduction in cost-per-conversion, highlighting the strategic impact of creative branding on audience engagement and campaign performance. Click “View Project” to learn more!