With over 15 years in market strategy and brand development across Fortune 500 clients, my creative leadership has led to award-winning marketing campaigns that have generated over $100M in revenue growth. How? Simple, I follow these 3 pillars of growth marketing: Brand Synergy, Dynamic Designs, and Scalable Campaigns.
Healthcare
Expertise
HIPAA compliance and PHI management are crucial when entrusting your business with a marketing agency. Having worked in the telehealth industry for several years, I specialize in healthcare startups implementing marketing campaigns across brand strategy and patient engagement.
Fortune
500s
Having worked as an agency consultant for Microsoft and Amazon Web Services for over a decade, I have accumulated a wealth of industry knowledge to deliver a full spectrum of solutions to improve business outcomes. From strategy and design, to program management and development I deliver game-changing outcomes for my clients.
Branding
& Design
I love helping companies find their voice. Sometimes that means a “rebrand” or launching a start-up. From brand awareness to thought leadership, I thrive where marketing meets emotional intelligence. It’s no surprise then that I specialize in delivering branding that communicates innovation and compelling storytelling.
Creative
Direction
Creative direction is more than just managing a team of resources or writing SOWs. I have found that the most effective Creative Directors have 3 distinct qualifications: great project management skills, a desire to innovate, and effective storytelling. When these come together you can foster improved client retention, recurring revenue growth, and team investment in a shared vision – the ability to foster that culture is exactly what I bring to the table.
About Me
Matt Erickson
Award-Winning Brand-Strategist Marketing Executive Art Director Creative Leader UX Designer Video Editor Web Developer
I’m Matt Erickson, Sr. Marketing & Creative Executive, Webby Award Winner, Academy of Arts & Sciences Honoree, and Becker Health’s Top 10 Finalist. I’ve been growing brands across healthcare startups and Fortune 500 companies for over 15+ years. Having worked the majority of my career at a consulting agency, I’ve collaborated with globally recognized brands, including Microsoft, Amazon, and Teladoc. As an industry unicorn, not only do I develop award-winning strategies, but I also possess the technical skills to execute them. From UX design and web development to video editing and social media marketing I wear many hats… you have to when you run your own studio.
From a client perspective, I provided data-driven insights into how to establish, grow, and reinvigorate brands looking to reach that next level. Now more than ever, the responsibility of marketing and sales working together as one harmonious unit is critical for intentional targeting and long-term success. In order to achieve an actionable plan to make that happen, I take a deep dive into understanding your company, your audience, your industry, your goals, and the “why” behind why your brand exists. There’s a lot of research involved (and plenty of soul-searching) – however this process is essential to establishing your identity, why people should care, and how your brand impacts the world.
Webby Award Winner
Recognized by the Academy of Arts and Sciences, I was awarded an official Webby nomination for my skills in web design and branding.
Articles
Brand
Storytelling
Realizing true revenue growth requires internal and external brand alignment to communicate consistency and establish market differentiation.
Dynamic
Design
Research-based design principles target unique audiences, considering platform, user testing, demographic data, and KPIs to optimize the creative strategy.
Scalable
Solutions
Focusing on growth, scalable solutions campaigns utilize A/B testing, CRM integration, and UX optimization in order to craft a full-funnel marketing strategy.
What I Do
Service Pillars
Bridging the Marketing/Design Gap
In the vast abundance of marketing resources, it’s easy to get overwhelmed. Many claim industry expertise, while others lack the talent to stand out in a market that demands differentiation. Trust me, I get it – there’s no 1 size fits all solution. Instead, I have built my career on 1 principle – embrace change in order to remain agile and relative. My industry knowledge spans branding, design, web development, video editing, and traditional marketing. I delve deep into your brand, conducting thorough market research, competitor analysis, and audience trends. Going beyond surface-level collaboration, I partner with your brand, igniting inspiration and guiding growth strategies across marketing channels.
Strategy
Remove the guesswork from your development strategy and gain internal brand alignment. Set the foundation for your brand’s growth.
Creative
Direction
Band
Identity
AI
Integration
Project
Management
Audience
Research
PR
Strategy
Partnership
Planning
SWOT
Analysis
Buyer
Personas
Market
Positioning
ROI
Analysis
Design
Cut through the noise with differentiated brand creative that is backed by research and rooted in strategy to reach your audience.
UI/UX
Design
HTML/CSS
Development
After
Effects
Logo
Development
Brand
Guides
Executive
PPTs
Product
Packaging
Content
Writing
Event
Signage
Brochures
& Flyers
Motion
Graphics
Marketing
Every decision for your business and brand must be growth-focused. Craft a full-funnel marketing strategy to foster rapid market growth.
Marketing
Engagement
Strategy
HubSpot
Integration
SMS
Marketing
Webinars
& Podcasts
Paid
Advertising
SEO
Optimization
Social
Media
Brand
Awareness
Product
Launches
Thought
Leadership
Work
Portfolio
Quality designs you can see, marketing results you can measure
Building a brand starts with creating a visceral experience that connects your audience with your services. Using data analytics and market insights as a guide, I develop memorable brand experiences that translate why a company exists into a visual medium that captivates – generating brand awareness and audience engagement. Successful marketing is ineffective without dynamic design, just as quality design is incomplete without a sound marketing strategy. I have spent my career crafting both disciplines to create compelling campaigns for my clients and their audiences.
Work
Portfolio
Quality designs you can see, marketing results you can measure
Building a brand starts with creating a visceral experience that connects your audience with your services. Using data analytics and market insights as a guide, I develop memorable brand experiences that translate why a company exists into a visual medium that captivates – generating brand awareness and audience engagement. Successful marketing is ineffective without dynamic design, just as quality design is incomplete without a sound marketing strategy. I have spent my career crafting both disciplines to create compelling campaigns for my clients and their audiences.
Industry
Experience
Credentials
HubSpot
HubSpot
Scrum Alliance
Recuro Health
AUG 2021 – Present
2 Yrs | 5 Mon
Marketing Director
Acquired by Recuro Health in August 2021. As Recuro’s Marketing Director, I manage all marketing operational processes spanning strategy, optimization, and growth opportunities. Here, I mentor a team of content writers, designers, and digital marketers that execute campaigns across our business – including lead generation, provider recruitment, and member engagement.
Competitive Health
JAN 2021 – AUG 2021
8 Mon
Marketing Director
As Competitive Health’s Marketing Director, I oversee all strategy engagement for our virtual healthcare products which span over 40+ unique offerings. These responsibilities include managing vendor relations, channel communications, PR distribution, and marketing campaigns for our various services.
Microsoft
MAR 2011 – FEB 2021
10 Yrs
Creative Director
During my agency tenure at Exsilio Solutions, I served various Microsoft teams as a consultant including the Microsoft Partner Network, Dynamics, MSN, and Azure DevOps. Because our agency was a Certified Microsoft Partner with v-dash vendor credentials, I had the opportunity to work closely with Microsoft stakeholders on a 1-to-1 basis across several high-profile projects and events including Microsoft MIX, Microsoft BUILD, TechEd, and ImagineCup.
Amazon Web Services
SEP 2015 – FEB 2021
5 Yrs | 6 Mon
Creative Marketing Manager
Towards the latter half of my 10-years at Exsilio Solutions, our business objectives expanded from Microsoft Partner opportunities to Amazon Web Services (AWS) contracts. As a result, I assumed a consultative Creative Marketing Manager role where I coordinated with their Web Services team led by Luis Soto and Paula Militaru.
Exsilio Solutions
JAN 2011 – JAN 2021
10 Yrs
| 2019 – 2021 | Creative Director |
| 2015 – 2018 | Creative Marketing Manager |
| 2013 – 2015 | Senior UX Consultant |
| 2011 – 2013 | UX Designer |
Orange Studios
FEB 2010 – FEB 2011
1 Yr | 1 Mon
Project Manager
As a contract Project Manager for the development of Orange Studios, I was hired as a remote consultant with the responsibility of overseeing the successful launch of the start-up coworking space in Redmond, WA. Over the project’s 12 month engagement I facilitated the on-site installation of various graphic assets (which I also designed) including custom wall murals and exterior signage.
Pricing
$120 /hour
Hourly
- Hourly Contract Model
- Detailed Invoice & Time Reporting
- All Marketing & Design Included
- White Labeling Capabilities
- Perfect for Startups
$7200 $6120 /month
Retainer
- Monthly Retainer Model
- 1 Resource for 60hrs/Month
- 15% Monthly Savings vs. Hourly
- Additional Resources Available
- Perfect for SMBs
Contact Email Me
Salary
- Full-Time Opportunities
- Brand Strategy & Development
- Executive & Team Leadership Roles
- In-Person & Remote Availability
- Perfect for Enterprise/Agencies
