SERVICES
Marketing & Brand Strategy
CLIENT
Iris Wellness Center
As the Creative Director consulting Iris Wellness Center, my expertise in marketing and brand development was instrumental in orchestrating a successful brand launch. Through meticulous strategic planning, including market research and audience identification, I laid the groundwork for defining the brand’s core values and mission. Collaborating closely with web developers and designers, I ensured that the website not only reflected the established brand identity but also provided a seamless and engaging user experience, driving enhanced brand awareness and positive digital engagement. From shaping a cohesive brand identity to directing product marketing efforts and user experience design, my leadership set the stage for a transformative health journey for Iris Wellness Center. With a keen focus on creative consistency and strategic vision, I anticipate continued success and growth for the center, acknowledging the dedicated team’s collaborative efforts across every facet of this impactful project.
Brand Awareness
Building a luxury wellness experience to drive new patients
Market and consumer research proved vital when developing the brand identity and development for Iris Wellness Center. Guiding strategic vision, I refined brand positioning and crafted a narrative. In web design, I collaborated closely to create an engaging, user-friendly site, integrating brand elements for a seamless and immersive experience. The website’s success contributed to a flawless launch, enhancing Iris Wellness Center’s overall brand identity for sustained growth and positive digital engagement.
Product Marketing
Establishing consumer trust through product design
Crafting a compelling narrative and highlighting key services were paramount in the product marketing strategy. Under my guidance, a comprehensive approach was taken to showcase Iris Wellness Center’s offerings. Additionally, I directed the product design, collaborating closely with our designer team to ensure that the products not only met high aesthetic standards but also aligned seamlessly with the brand’s values and visual identity.
User Experience Design
Sleek interfaces & simplified UX sells luxury
The development of a mobile app was a significant component of the brand launch. I provided creative direction for the mobile app interface, emphasizing user experience (UX) design to ensure a seamless and enjoyable interaction for users. This involved close collaboration with developers and software engineers to integrate the brand messaging cohesively into the app’s design.
Packaging Design
Impactful packaging can propel profits
Creative consistency was paramount in the packaging design phase. I provided direction to ensure that the packaging not only adhered to the brand’s visual identity but also effectively communicated the benefits and values of Iris Wellness Center’s products. The goal was to create packaging that resonated with the audience and contributed to a positive brand experience.
Social Media Marketing
Social media influencers spread word of mouth
Developing a robust social media strategy was a key focus, involving platform selection, audience targeting, and content creation. Under my guidance, the team executed a strategy that engaged the audience and enhanced brand visibility. Continuous monitoring and adaptation of the strategy based on analytics and feedback were integral to the project’s success.
Project Statistics
87.1%
Follower Increase (1yr)
Audience Metrics
71.2%
Pageviews Increase (1yr)
Distribution Audience
150K
Patients/Subscribers
”Matt Erickson's creative and marketing prowess propelled our brand launch to unprecedented success, nearly doubling our website traffic overnight. His innovative approach and strategic insights captivated our audience, seamlessly blending creativity with data-driven strategies. From compelling messaging to visually captivating content, Matt's attention to detail and collaborative spirit ensured every aspect of our brand resonated profoundly. His professionalism and proactive communication instilled confidence in our team, making the entire process a pleasure.
Carleigh TenzinCEO, Iris Wellness Center
Project Statistics
87.1%
Follower Increase (1yr)
Audience Metrics
71.2%
Pageviews Increase (1yr)
Distribution Audience
150K
Patients/Subscribers
”Matt Erickson's creative and marketing prowess propelled our brand launch to unprecedented success, nearly doubling our website traffic overnight. His innovative approach and strategic insights captivated our audience, seamlessly blending creativity with data-driven strategies. From compelling messaging to visually captivating content, Matt's attention to detail and collaborative spirit ensured every aspect of our brand resonated profoundly. His professionalism and proactive communication instilled confidence in our team, making the entire process a pleasure.
Carleigh TenzinCEO, Iris Wellness Center
