SERVICES
Branding & eCommerce
CLIENT
Satori Aerial Drones
The drone movement has been growing year-over-year, with enthusiasts taking to the streets, rivers, and beaches. Satori Aerial was created in response to the emerging market for drones and drone accessories, with their products also combating what is now coined as “drone fatigue”. The challenge with marketing their cutting-edge gear was that the oversaturation of the drone market was inhibiting the owner’s ability to catch the attention of his potential customer base. To solve that problem, the creator of Satori Aerial came to me for the most eye-catching graphics, videos, packaging, and marketing materials he could get his hands on. By investing his time into top-notch visuals, he was able to make the powerful impact that he wanted and became regularly featured in drone news outlets and carried in major industry box stores with his products.
Web Development
Drone Sales Skyrocket with New eCommerce Site Development
As part of the marketing activities needed for the brand launch, I spearheaded the redesign of Satori Aerial’s website for optimal impact. Leveraging my expertise in UX and product marketing, I meticulously crafted a flexible and user-friendly eCommerce platform, developing both a WooCommerce site and Shopify landing page. This strategic overhaul resulted in a remarkable 62% increase in website traffic within the first quarter, providing Satori Aerial with a comprehensive online showcase to exhibit their diverse product offerings.
Video Editing
Elevating Product Differentiation through Dynamic Drone Demos
Harnessing the persuasive force of visual storytelling, I strategically incorporated dynamic videos into Satori Aerial’s product marketing campaigns to captivate audiences and elevate engagement. This proved to be a game-changer in conveying the distinctive product features Satori Aerial needed in a fiercely competitive market. The implementation of video marketing initiatives resulted in a remarkable 40% increase in click-through rates (CTR) across various digital platforms. Audiences responded enthusiastically to the immersive videos showcasing the product’s features and capabilities.
Print Design
Transparent Innovation: The Satori Business Card Concept
Infusing the essence of flight and weightlessness into Satori’s brand, I introduced the concept of transparent business cards, aligning with the innovative nature of their products. This unique print design added a touch of sophistication, ensuring memorable interactions and leaving a lasting impression on potential customers. Combined with UTM tracking, we saw a 75% uptick in QR scans pointing traffic to our product site.
Product Packaging
Sleek Sophistication: Satori’s Minimalist Packaging Triumph
By infusing a modern and sleek aesthetic inspired by Apple’s packaging, I crafted minimalist designs for Satori Aerial’s packaging. This approach not only enhanced visual appeal but also conveyed a sense of quality and sophistication, contributing to a significant 31.7% increase in sales. The minimalist packaging design served as a powerful tool in influencing consumer perceptions and driving purchasing decisions.
Product Design
Attention to Detail: The Art of Custom Product Design
Highlighting the often-overlooked value of package design, I delved into the intricacies of custom print design for Satori Aerial. Every detail, from paper quality to embossing, was meticulously crafted, resulting in an investment that yielded a noteworthy 22% increase in return on investment (ROI). This emphasis on quality print materials not only enhanced the product’s market presence but also solidified its position as a premium offering, showcasing the tangible impact of strategic design decisions on financial outcomes.
Project Statistics
40.0%
Click Through Rate Increase
Traffic Increase
31.7%
Rebrand Sales Increase
Product Launch
22.0%
Return on Investment
”"Matt has been a driving force behind the triumph of Satori Aerial's rebrand and product launch. His visionary strategy across our brand identity has helped us stand out in a saturated market. The seamless eCommerce platform he helped us build has been instrumental to our fulfillment process. We cannot thank him enough."
Gary ClaymanCEO, Satori Aerial
Project Statistics
40.0%
Click Through Rate Increase
Traffic Increase
31.7%
Rebrand Sales Increase
Product Launch
22.0%
Return on Investment
”"Matt has been a driving force behind the triumph of Satori Aerial's rebrand and product launch. His visionary strategy across our brand identity has helped us stand out in a saturated market. The seamless eCommerce platform he helped us build has been instrumental to our fulfillment process. We cannot thank him enough."
Gary ClaymanCEO, Satori Aerial
