SERVICES
Event Marketing Campaign
CLIENT
Microsoft Corporation
Build is an annual event held by Microsoft, geared towards giving developers deep training on Microsoft platforms. For the first year, Microsoft asked my team to take the Microsoft branding and put together a series of assets to support the event. The next year, my team was asked again to modernize the branding for an all-new year. Here I was responsible for developing a brand style guide for the conference, alongside various assets for the tradeshow. Our objective was simple… deconstruct the Build logo and repurpose those design elements in a way that was both minimalistic and also visually engaging. The result was one of Microsoft’s most impactful years for the Build conference. Years later, Build would go on to absorb many of Microsoft’s smaller networking events, becoming the premier conference for the technology giant.
Web Development
Registrations Focus on Gated Content & Future Vision
At the forefront of Microsoft’s groundbreaking event, my team and I crafted a distinctive event site for BUILD, showcasing the technology giant’s new vision for the future of Windows. Attendees not only registered but also gained an exclusive sneak peek into Microsoft’s cutting-edge concepts, marking a pivotal moment in the conference’s history.
Way Finding Signage
Digital Displays Aid Event Attendees & Drive Engagement
Leading a team with a touch-interface focus, I played a crucial role in designing video kiosks for BUILD. These interactive displays featured way-finding signage, keynote speaker information, and bootcamp breakout sessions, providing attendees with valuable insights and enhancing their overall event experience. To drive in-person engagement, attendees could also unlock hidden content and earn badges depending on the kiosk location. Using QR codes and scanning attendee lanyards added deeper marketing engagement through gamification.
Event Swag
Impressionable Promotional Material for BUILD
Among my standout designs for Microsoft, the promotional drawstring bag was a huge success, allowing BUILD attendees to showcase their collected swag while prioritizing the conference’s brand identity. This innovative approach solidified BUILD’s brand presence and left a lasting impression on participants. While simple and elegant, this strategic marketing intention underscored my leadership role in shaping the creative strategy and art direction behind Microsoft BUILD, positioning the event as a pinnacle of creativity and innovation.
Mobile App
Pioneering Innovation: Crafting Microsoft’s First Event-Driven UI
In a landscape dominated by Android and Apple, Microsoft sought to redefine the mobile experience by introducing an exclusive event-driven mobile app, available solely on the Microsoft Store for BUILD attendees. Leading the charge, my team and I took responsibility for designing the user experience of this groundbreaking application, showcasing Microsoft’s commitment to cutting-edge technology and providing a seamless, personalized conference experience.
Conference Collateral
Elevating Brand Experience: Custom-Designed Wristbands
In the pursuit of a holistic attendee experience, I took a hands-on approach to design every detail, including the meticulously crafted wristbands for Microsoft BUILD. These wristbands, a vital element of the event’s collateral, not only served a functional purpose but also became a symbolic representation of the conference’s new brand identity, reinforcing Microsoft’s dedication to a cohesive and immersive event experience.
Event Apparel
Redefining Corporate Creativity with Signature Graphic Tees
Defying conventional event apparel norms, I aimed to energize Microsoft BUILD’s premier conference with a visually compelling graphic tee. Designed to spotlight Microsoft’s innovative “metro” mobile interface, set to be unveiled at the event, this unique garment not only conveyed motion but also stirred excitement among attendees, turning it into a must-have item that became a trendsetter at the conference. This creative approach exemplifies how corporate events can seamlessly blend creativity and technology to leave an indelible mark on participants.
Project Statistics
63.7%
Emal Campaign Open Rate
Traffic Increase
68.9%
Lead Increase vs. Year Prior
Audience Size
4,000+
Event Attendees
”"Matt's professionalism and visionary leadership brought an unprecedented level of creativity to Microsoft BUILD. His strategic prowess in driving the innovative marketing strategies behind this year's event has elevated the conference to new heights. Matt's impact has been nothing short of extraordinary, solidifying his role as a driving force behind Microsoft's continued brand expansion."
Microsoft StakeholderMS Partner Network
Project Statistics
63.7%
Emal Campaign Open Rate
Traffic Increase
68.9%
Lead Increase vs. Year Prior
Audience Size
4,000+
Event Attendees
”"Matt's professionalism and visionary leadership brought an unprecedented level of creativity to Microsoft BUILD. His strategic prowess in driving the innovative marketing strategies behind this year's event has elevated the conference to new heights. Matt's impact has been nothing short of extraordinary, solidifying his role as a driving force behind Microsoft's continued brand expansion."
Microsoft StakeholderMS Partner Network
