SERVICES
Event Assets & Marketing
CLIENT
Amazon Web Services
Contracted by Amazon to lead the creative direction for their flagship technology conference, AWS re:Invent, is a testament to my pivotal role in shaping the strategy and art direction for this monumental event. Drawing from my extensive experience orchestrating large-scale tradeshows such as MIX, TechEd, and Build, this recognition blossomed into a multi-year collaboration, where I assumed the helm of the creative and marketing department specializing in tradeshow displays and booth graphics. At the heart of this engagement, I spearheaded the development of a myriad of assets, including but not limited to keynote presentations, video kiosks, and promotional products, all meticulously crafted to elevate the aesthetic and impact of AWS re:Invent. My leadership played a pivotal role in defining the visual narrative and artistic direction that made AWS re:Invent a standout success.
Web Development
Mastering Event Engagement with Advanced Registration Strategies
In the realm of Amazon’s tech conferences, creating an impactful first impression was imperative. As the driving force behind the creative and marketing departments, my team and I crafted a dynamic landing page, implementing advanced event registration tracking and forms. This strategic move not only captured valuable customer contact information but also initiated a seamless email marketing campaign, ensuring continuous engagement with Amazon’s audience through timely updates and promotional offerings.
Event Signage
Elevating Brand Recognition: The Art of Booth Design
Recognizing the significance of brand recognition, I led the charge in designing booths that transcended the ordinary. Understanding the nuances of traffic flow, seating arrangements, and optimal building materials, we transformed AWS re:Invent’s various booths into friendly and inviting spaces. Through strategically placed back walls, signage, and furniture, we not only enhanced the overall event experience but also amplified Amazon’s brand visibility, making a lasting impact on attendees.
Attendee Application
Revolutionizing Attendee Interaction with Innovative UI
Identifying a prime opportunity to elevate AWS re:Invent’s impact, my team conceptualized and developed a dedicated mobile application for attendees. This innovative app allowed users to book exclusive bootcamp training sessions, access seating information, consume exclusive content, and register for the event’s after-party seamlessly. As the visionary behind the user interface and mobile experience, I ensured that attendees were immersed in a cutting-edge, user-friendly environment that complemented the overall event.
Promo Materials
Swag Design for Unforgettable Brand Impressions
At AWS re:Invent, my focus extended beyond traditional swag – it was about crafting impactful designs that elevated the brand’s presence. Collaborating with my team, we designed swag elements that not only captured attention but also left a lasting impression on the audience. The synergy of killer tradeshow aesthetics and attention-grabbing swag defined our approach, ensuring that Amazon’s brand received the attention it rightfully deserved.
Event Marketing
Crafting an Immersive Event Experience Requires Attention to Detail
From lanyards to conference guides, my commitment to creating a cohesive and immersive event experience was unwavering. Understanding that every detail contributes to the overall ambiance, my team and I ensured that every aspect of AWS re:Invent, no matter how seemingly small, contributed to a holistic and memorable event. It’s in these details that the true essence of a remarkable event unfolds, leaving an indelible mark on the audience’s perception.
Project Statistics
65.1%
Emal Campaign Open Rate
Traffic Increase
50.35%
Lead Increase vs. Year Prior
Audience Size
50K+
Event Attendees
”"Partnering with Matt Erickson was a game-changer for AWS re:Invent. His vision for driving the creative strategy and art direction infused our event with energy and excitement. From captivating keynote presentations to engaging video kiosks, every element spoke volumes about his commitment to excellence. We couldn't be happier with the success of the event."
AWS Project ManagerAmazon Web Services
Project Statistics
65.1%
Emal Campaign Open Rate
Traffic Increase
50.35%
Lead Increase vs. Year Prior
Audience Size
50K+
Event Attendees
”"Partnering with Matt Erickson was a game-changer for AWS re:Invent. His vision for driving the creative strategy and art direction infused our event with energy and excitement. From captivating keynote presentations to engaging video kiosks, every element spoke volumes about his commitment to excellence. We couldn't be happier with the success of the event."
AWS Project ManagerAmazon Web Services
