SERVICES
Event Marketing Campaign
CLIENT
Microsoft Corporation
Microsoft’s MIX11 event was a gathering of developers, designers, UX experts, and business professionals who had created the most innovative and profitable consumer sites on the web. Sessions ranged from technical, code-based topics to expert advice on content strategy, usability, and design. Microsoft tasked my agency with revitalizing its event branding for this year’s event. Their goal was to boost awareness and engagement around Microsoft’s web platform. Leading a dynamic team, I spearheaded the creation of digital assets, implementing innovative branding concepts for the registration website and campaign materials. The rebranding initiative not only surpassed attendance goals but also elevated MIX11 to unprecedented success in the competitive landscape.
Web Development
Dynamic Web Presence Draws Massive Online Engagement
As part of the campaign launch, my team and I designed and developed a dynamic event webpage, showcasing speaker sessions and fostering engagement through comment forums. The site’s front-end development and user experience were integral in capturing and sustaining our audience’s interest. The event launch contributed significantly to the campaign’s overall success – including sponsored content, webinars, and paid advertising to drive online registrations. In person, my art direction and creative leadership carried this online brand identity across all physical mediums seen below.
Brand Identity
Amplifying the Microsoft Brand Identity Across Audience Giveaways
Recognizing the power of word-of-mouth, each registered attendee received a thoughtfully curated registration packet with promotional materials and special offers, igniting excitement and organic promotion. This strategic approach not only energized attendees but also generated additional sales through referrals, underscoring the importance of a cohesive brand identity in fostering audience engagement.
Mobile Registration
Driving Higher Registrations with Mobile-First Interface
Incorporating the latest design trends, I pioneered a responsive framework for the event registration site, capitalizing on the emerging importance of mobile-friendly interfaces. This forward-thinking approach not only drew excitement but also significantly contributed to higher registration numbers, demonstrating the impact of staying abreast of industry trends in campaign success. These marketing elements are crucial to a campaign’s success as they establish a cohesive and engaging brand identity, fostering audience excitement and driving registration numbers.
Event Signage
Elevating Microsoft MIX with Striking Event Signage
In the vibrant landscape of Vegas shows, Microsoft MIX aimed to make a lasting impression, and I seized the opportunity to create impactful event signage. Crafted to highlight the event’s distinctive aesthetic, these banners served as visual landmarks, contributing significantly to the overall brand identity and ensuring Microsoft MIX’s unparalleled presence at the event.
Print Design
Strategic Print Design for Crafting Impressions
Recognizing the importance of meticulous event collateral, my team played a key role in developing promotional materials crucial for creating lasting impressions. From admission tickets to drawstring bags, each piece was thoughtfully designed to reinforce the event’s brand identity, fostering a cohesive and memorable experience for attendees and leaving a positive impression on large clients.
Email Marketing
Amplifying Engagement with Record-Breaking Email Marketing
At the core of MIX11’s success was an impactful email marketing strategy that not only drove the highest open rates for Microsoft but also generated valuable sales leads. As part of the registration process, my team executed A/B email campaigns, showcasing our commitment to demonstrating measurable return on investment for Microsoft. This strategic approach not only solidified attendee engagement but also emphasized the crucial role of effective email marketing in maximizing campaign success.
Project Statistics
72.2%
Emal Campaign Open Rate
Traffic Increase
40.75%
Lead Increase vs. Prior Year
Audience Size
3,000+
Event Attendees
”"Matt was instrumental in making Microsoft MIX a true marketing triumph. His ability to craft a distinctive brand identity, elevated our presence in the market. The email marketing strategy, spearheaded by his agency, not only achieved record-breaking open rates but also delivered tangible results, solidifying Matt's pivotal role in the success of Microsoft MIX as a standout event."
Microsoft StakeholderMS Partner Network
Project Statistics
72.2%
Emal Campaign Open Rate
Traffic Increase
40.75%
Lead Increase vs. Prior Year
Audience Size
3,000+
Event Attendees
”"Matt was instrumental in making Microsoft MIX a true marketing triumph. His ability to craft a distinctive brand identity, elevated our presence in the market. The email marketing strategy, spearheaded by his agency, not only achieved record-breaking open rates but also delivered tangible results, solidifying Matt's pivotal role in the success of Microsoft MIX as a standout event."
Microsoft StakeholderMS Partner Network
