SERVICES
Marketing & Brand Strategy
CLIENT
Recuro Health
As the Director of Marketing at Recuro Health, I oversee all aspects of our marketing efforts, managing a cross-functional team and driving campaigns reaching over 3 million customers. My role involves creating and optimizing 200,000+ monthly email touchpoints and promoting brand awareness through various channels such as SEO, social media, automated emails, press media communications, and PPC advertising. I provide creative direction and strategy, aligning design with marketing objectives, crafting PR campaigns, and overseeing project execution. Analyzing industry trends and consumer behavior, I develop comprehensive marketing strategies across digital channels, utilizing agile methodologies for effective project management. My focus on multi-channel campaigns involves ensuring brand consistency, defining the customer journey, and continuous optimization through A/B testing. Leveraging marketing analytics and market research, I use data-driven insights to enhance strategies and drive business success.
Brand Development
Developing a startup healthcare brand identity
At the forefront of my responsibilities as Recuro’s Marketing Director is brand development, where I meticulously steer the creation and evolution of Recuro’s visual identity. I ensure a cohesive and compelling brand presence, weaving design seamlessly into our overarching marketing strategy. My strategic direction plays a vital role in establishing and reinforcing Recuro’s unique brand identity.
Content Writing & PR
Content creation for virtual care awareness
In the realm of content development and public relations, I lead a cross-functional team to craft engaging narratives that resonate with our audience. Through strategic PR campaigns, I contribute to shaping Recuro’s public image. My leadership ensures that content is not only compelling but aligns seamlessly with our brand messaging and strategic goals.
Product Marketing
UX design transcends web & product user journey
Taking charge of mobile product design and web development, I contribute to creating user-centric and visually appealing digital experiences. Collaborating closely with the product team, I ensure that our online presence reflects Recuro’s values and enhances user engagement. This involves overseeing the development of a responsive and intuitive interface to optimize user interactions.
Sales Enablement
Executive presentations & sales materials drive revenue
Sales enablement is critical to effective product marketing – here I lead the creation of impactful content and executive presentations. My contributions play a crucial role in empowering our sales team with compelling materials, ensuring they are well-equipped to communicate Recuro’s value proposition effectively. Executive presentations under my guidance are not only informative but also strategically aligned with our overall brand narrative.
Video Editing
Custom in-house video editing & motion graphics
As a proponent of visual storytelling, I lead the creation of captivating video content and motion graphics. This involves spearheading initiatives that leverage the power of visual media to convey complex messages in a compelling and accessible manner. My innovative approach to video creation contributes to Recuro’s brand differentiation in a visually-driven market.
Email Marketing
Personalized content to drive member engagement
In the domain of email marketing and member engagement, I orchestrate campaigns that go beyond mere communication to foster meaningful connections with our audience. Leveraging data-driven insights, I optimize email touchpoints to enhance brand awareness and engagement. My leadership ensures that each email campaign aligns with our broader marketing strategy and resonates with our members.
Social Media Marketing
Growing brand awareness through LinkedIn
My strategic vision extends to social media and brand awareness, where I orchestrate campaigns that maximize our visibility and engagement. Through a multi-channel approach, I ensure that our brand messaging is consistent and impactful across diverse platforms. My contributions to social media strategy play a pivotal role in elevating Recuro’s presence in the digital landscape.
Project Statistics
103.7%
Follower Increase (1yr)
Audience Metrics
42.17%
Pageviews Increase (1yr)
Distribution Audience
1.3M
Users/Members
”Matt has been instrumental in our success. His strategic marketing initiatives, creative direction, and data-driven analytics have elevated our brand in a very competitive space. Effectively managing the entire marketing department for a digital healthcare company is no easy task. Matt brings a rare blend of creativity and analytical insight, fostering cross-functional team collaboration, and delivering measurable results.
John HalseyChief Growth Officer
Project Statistics
103.7%
Follower Increase (1yr)
Audience Metrics
42.17%
Pageviews Increase (1yr)
Distribution Audience
1.3M
Users/Members
”Matt has been instrumental in our success. His strategic marketing initiatives, creative direction, and data-driven analytics have elevated our brand in a very competitive space. Effectively managing the entire marketing department for a digital healthcare company is no easy task. Matt brings a rare blend of creativity and analytical insight, fostering cross-functional team collaboration, and delivering measurable results.
John HalseyChief Growth Officer
