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Healthcare Marketing

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Product Marketing vs. Growth Marketing

Artwork Source: Akshay DevazyaArtwork Source: Akshay Devazya How to harness the full potential of these marketing disciplines. Marketing success hinges on finding the right approach to captivate audiences, drive growth, and maximize the potential of your products or services. Two powerful strategies that often stand at the forefront of marketing discussions are product marketing and growth marketing. But what exactly sets them apart, and how can understanding their differences shape your marketing success?You’ve worked hard to develop an incredible product, but without effective marketing, chances are nobody will ever see…
Matt Erickson
January 28, 2024
All ArticlesHealthcare MarketingMarketing Strategy

Top 10 Healthcare Marketing Trends for 2024

Artwork Source: Eslam MhdArtwork Source: Eslam Mhd Transform the Patient Experience with New Marketing Techniques. Healthcare marketing is constantly evolving, with changes driven by technology, patient behavior, and privacy legislation. It’s important for healthcare organizations to stay aware of the latest trends influencing ways to attract new patients and strengthen existing relationships in order to stay relevant, establish trust, and increase revenue. Here are the top 10 trends impacting healthcare marketing today. 1 - AI Driving Personalization in Healthcare Marketing Marketing professionals in the healthcare industry are continuing to seize…
Matt Erickson
January 4, 2024