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7 Essential Conversion Centered UX Design Principles

Artwork Source: Ron Design LabArtwork Source: Ron Design Lab Conversion-centered design lies at the intersection of marketing and design. Designing for conversion — whatever that means for your business, be it sales, downloads, or newsletter sign-ups — is a matter of melding design principles with an understanding of human psychology to gently guide visitors toward taking action. To drive web conversions, you need more than just aesthetics — you need to thoughtfully craft user experiences with actions and results in mind. That’s where conversion-centered design comes in. What is conversion-centered…
Matt Erickson
January 28, 2024
All ArticlesGraphic DesignMarketing Strategy

Tangible Tactics to Grow Brand Awareness

Artwork Source: Eslam MdhArtwork Source: Eslam Mdh The most valuable brands are usually the most recognizable. Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes sense for your business? I'll explain everything you need to know about how to create an effective brand awareness…
Matt Erickson
January 28, 2024
All ArticlesHealthcare MarketingMarketing Strategy

Product Marketing vs. Growth Marketing

Artwork Source: Akshay DevazyaArtwork Source: Akshay Devazya How to harness the full potential of these marketing disciplines. Marketing success hinges on finding the right approach to captivate audiences, drive growth, and maximize the potential of your products or services. Two powerful strategies that often stand at the forefront of marketing discussions are product marketing and growth marketing. But what exactly sets them apart, and how can understanding their differences shape your marketing success?You’ve worked hard to develop an incredible product, but without effective marketing, chances are nobody will ever see…
Matt Erickson
January 28, 2024
Blog: Artificial Intelligence
All ArticlesMarketing StrategyUX Design

The Future of AI Tools in Digital Advertising

Artwork Source: ZenartixArtwork Source: Zenartix How AI Marketing Tools Are Changing the Advertising Game. If there's one industry that's undergone a meteoric transformation in recent years, it's advertising. Gone are the days when companies used to create print ads, employ slogans and just hope for the best. In the 21st century, advertising has to be smart, sophisticated, and swift. This is where AI-powered marketing tools come in.From predictive analytics to chatbots and personalized ads, brands are now leveraging the power of AI to make smarter decisions and reach their target…
Matt Erickson
January 28, 2024
All ArticlesGraphic DesignUX Design

Timeless Best Practices in UX Design

Artwork Source: Matt EricksonArtwork Source: Matt Erickson Enhancing the User Experience to Drive Revenue & Growth. UX plays a role throughout the entire customer journey, from the moment the user clicks on the homepage to the final order confirmation. Ignoring best practices can interfere with a seamless user experience and cause you to lose out on sales. Human beings love consistency. Consistency saves us time, makes us feel safe, and builds trust. And when it comes to user experience, consistent design is intuitive and easy to navigate.Don Norman first coined…
Matt Erickson
January 27, 2024
All ArticlesHealthcare MarketingMarketing Strategy

Top 10 Healthcare Marketing Trends for 2024

Artwork Source: Eslam MhdArtwork Source: Eslam Mhd Transform the Patient Experience with New Marketing Techniques. Healthcare marketing is constantly evolving, with changes driven by technology, patient behavior, and privacy legislation. It’s important for healthcare organizations to stay aware of the latest trends influencing ways to attract new patients and strengthen existing relationships in order to stay relevant, establish trust, and increase revenue. Here are the top 10 trends impacting healthcare marketing today. 1 - AI Driving Personalization in Healthcare Marketing Marketing professionals in the healthcare industry are continuing to seize…
Matt Erickson
January 4, 2024
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